Instructional design process and resources.
In today's fast-paced business environment, staying competitive is a constant challenge for companies and their sales teams. The rise of digital technology has transformed the way businesses operate, including the sales process. To empower sales executives with the knowledge and skills needed to succeed in the digital era, an innovative curriculum design project was undertaken.This project aimed to create an educational module focused on educating sales executives about the concept of digital sales. In this article, we will explore the significance, relevance, modes, methods, and key components of this curriculum.
Online Modules
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The core content was divided into online modules, making it convenient for sales executives to access the material at their own pace.
Webinars and Workshops
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Live webinars and interactive workshops were conducted to provide a platform for discussion, questions, and real-time engagement.
Case Studies
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The curriculum included real-world case studies, such as the success story of Visa Credit Card, to illustrate digital sales concepts in action.
Knowledge Checks
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To assess understanding, two knowledge checks were integrated into the curriculum, allowing sales executives to gauge their progress.
Lab Activity
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The highlight of the curriculum was a hands-on lab activity. Sales executives were tasked with creating a digital sales plan for a given scenario, putting their knowledge into practice.
